Madison & Mulholland
Celebrating 16 years of Product Placement, VIP, Charitable and Celebrity Gifting
It's Award Season in Hollywood.
We've created a RED CARPET POP-UP at Hollywood & Highland
now through March 14.
Our annual 11th annual Awards Season celebrity gift bag is out and in full swing! This year our
coveted gifts have been given to our favorite women influencers in Hollywood in TV, Film, and Music.
WHY do we do this? We want these influencers to use our products in their productions. What better way to create possible product placement?
Results: Besides the amazing press, productions companies have called us to provide product for their projects in both film and TV.
From Paul McCartney to Melissa McCarthy.
We've been curating cool products since 2002.
Contact Us for Details
The Celebrity Gift Bag industry is evolving.
Madison & Mulholland along with one of the leaders in the field, JBC & Associates are creating the first-ever Celebrity Gift Bag Pop-Up Kiosk in Los Angeles February 14 - March 14
Madison & Mulholland's mission has always been to champion small businesses and entrepreneurs. Our Pop-Up Kiosk will be showcasing designers, entrepreneurs and inventors! The concept is to present products that have been in the hands of A-list celebrities from film, TV and music and offer these products to consumers.
Read about how Pop-Up Kiosk and Stores are booming. Forbes has the story!
Full article below
Truly Joins Madison & Mulholland 2017 Awards Season Gift Bag
Truly Spiked & Sparkling is a clean, crisp and refreshing spiked sparkling water with a hint of fruit. With just 100 calories. 1 gram of sugars and 2 grams of carbs per serving, Truly Spiked & Sparkling (5% ABV) is crafted with simple, naturally gluten-free ingredients and contains no artificial sweeteners. It is bubbly, just like your favorite non-alcoholic sparkling water, and is a great alternative to wine, light beer and cocktails – no mixing required.
Each recipient will receive lemon & Lime Flavors!
“Jane Ubell-Meyer is the most creative, innovative and generous high-end celebrity gift bag organizer in the country.
She’s a pleasure to work with and always gets amazing results for my clients—garnering top level national media coverage for every event she organizes.”
On a Personal Note:
As one of the Co-Executive producers of "Leona Helmsley: The Queen of Mean", I love the TV awards season!
For 15 years Madison & Mulholland has been creating VIP and celebrity gift bags. Clients included: United Airlines, GRAMMY Starry Night Foundation, The DGA, Virgin America, Universal Studios, Warner Bros TV, American Pavilion at the Cannes Film Festival, BMW, Broadway Premieres and so many others.
As a champion of small businesses our company finds itself in a position to approach actors through their production entities with the explicit goal of introducing products for the purpose of product placement for their productions.
Our clients want their products given to actors, producers, directors or more specifically to influencers who can and often have the ability to use our client's products in their film & tv productions.
We have created "gifting"experiences nationally and internationally, at film festivals, for airlines (Virgin America, United, American), for Broadway & film premieres. Since 2002 we have been the official gift bag in the Hamptons, the glitzy beach destination for the rich, famous & media.
Our GOAL: Offer entrepreneurs, designers and businesses an opportunity to offer their products and services to influencers, VIPs and the media. Giving Back is extremely important to our company, We work with a team of dedicated developmentally challenged adults who pack our gift bags. This year we are raising money for the Ovarian Cancer Research Fund Alliance.
We continually raise money for various charities, to date we have raised money for over 70 charities.
Official Daytime TV Awards
If you are an entrepreneur and missed the Oprah show and you are in need of marketing ideas, have a piece of cake
Marketing 101. Think of your marketing strategy as a layer cake. The layers, while all independent, when assembled support each other and create a memorable experience for the consumer. Integrated marketing is just that. Having the core message and values woven into all of your marketing platforms.
If your best friend loves your product and tells her friends, who tell their friends and it becomes "a must have"--which spreads like a cat Youtube video, you have it made. However, that rarely is the case. So what are you to do?
Below is my recipe for The "Marketing Layer Cake".
Before you begin ask yourself these 3 questions.
What is your strategy for getting the word out about your product? How are you going to implement that strategy? Finally how do you measure the effectiveness of your campaign?
This is a lot to think about. My advice is, go to an expert. But if you do not have a marketing budget here a few suggestions.
When you don't have a big marketing budget.
Layer 1: Print/TV
For some reason if your product is seen in a magazine or on a TV show there is a "sense" of validation and worthiness about your product. It's not difficult to create a giveaway or be highlighted as a new product. Magazine's and TV show product placement may be worth the price. Fees range from $0 to $1 million+.
Don't ignore small shows, as there are cable tv talk shows that speak to your core audience. Do look for "Steals and Deals" type of segments. Personally I placed my own product on a cable show. Instead of an upfront fee, the show took a % from sales. From that one segment I brought in over 20K selling thousands of products.
Layer 2. CELEBRITY PRODUCT PLACEMENTS - THERE'S A REASON commercial agencies are thriving. Advertising agencies understand the value of pairing a product with a well-known actor/spokesperson.
Q. How do I get my product into the hands of celebrities?
Answer. The least expensive way to do this is to place products into gift bags or at gifting suites. Example: Perpetual Shades makes eye masks for sleeping or blocking out light. They placed their product in our gift bag, Our team hand-delivered it A-list women in Hollywood during Film Awards Season. One of them was Melissa McCarthy. Melissa simply had fun with the product, She placed it on her head while being interviewed by the brilliant DJ Khaled, which ended on snapchat!
Q: Why give expensive products to celebrities who can easily afford these products themselves?
Answer: First our "gifting" is really about product placement into the hands of influencers in Hollywood. Many celebrities have the power to place your product into their production. If celebrities don't have your product how are they going to get your product into their production projects?
If you can play with the big buys and you have a budget, celebrity endorsements can build your brand quickly. Finding a commercial agency is easy. making a deal is not difficult. It's always in the credibility of the spokesperson and if they are aligned with the values of your company.
Q:How does getting my product into the media benefit me?
Answer: Can can 355+million media impressions benefit my brand? Whether we like it or not, if your product is seen in the media ( TV, Print, Online), if it is "written" about, if it is associated with Hollywood, you immediate can use this as "bragging" rights. Being in the media validates your products in the eyes of the readers.
Layer 3. Social Media (snapchat, FB, Twitter, Pinterest, etc)
Do you have a social media strategy? If not, why not? Are you throwing anything up on the social media wall to see if it "sticks"? Not a good idea! Need social media advice? Follow Ted Rubin, he's the real deal and amazing.
Layer 4. Sampling & Seeding
This is one of our specialities. We have been sampling in the Hamptons, on airlines and at celebrity events. It's not just sampling it's what you do with it. We create gifting events for celebrity award events. we gift nominees, winners, and the media.
A very inexpensive but powerful tool if you use it correctly. You Use it for "bragging rights". You can use it to connect to celebrities. You can use it to get into the media. You can use it to increase sales, but it's best suited to getting the word out about your brand. Then use the media at tradeshows, send out eblasts and social media. Remind people that "As Seen In...." is persuasive.
Layer 6. In-Store
Do befriend your retailer to create an in-store event. It brings awareness to the retailer, it brings in sale and local media is a simple way to get noticed. Use this event and promote it on your social media platforms as well as the retailer's.
Layer 7. Direct Marketing
Missing all those catalogues? Well you now have an opportunity to stand out. Mailboxes are not getting the direct mails from the past decade. However, It takes a great message, an artful design and for very little money you can reach people directly in their mailboxes.
Love to hear your thoughts: Jane@Madisonandmulholland.com
Thank you to all of our gifting partners: Daytime Emmys Gifting Lounge in partnership with Dreamhouse MBG and Madison & Mulholland: